Thursday, 19 January 2012

Sony Ericsson Q4 and full 2011 results are out, don't look good

By on 08:24

Sony Ericsson published its Q4 and full 2011 financial reports and things aren't looking good for its fans. The joint-venture, which is to become a wholly owned subsidiary of Sony this year, had a rough time in the holiday quarter, which led to a major dip in its overall performance for the year.
Sony Ericsson saw a dip in both sales volume and value in Q4, which resulted in a net loss of €207 million. The company only shipped 9 million phones, compared to 11.2 million in Q4 of 2010 and 9.5 million in Q3 of 2010.
As a result of the poor performance in what's usually the most profitable quarter of the year, Sony Ericsson ended the year with a net loss €247. Only 34.4 million Sony Ericsson handset found their new owner in 2011, compared to 43.1 million in 2010.
According to the report, the reason for the market troubles that the company experiences is the intense competition in the smartphone segment, which led to price erosion. The restructuring charges also took their toll on the final balance.

Hopefully, once Sony Ericsson takes full shelter under Sony's wing, it will find its form and return to the profitable ways. The Xperia S and Xperia ion that we saw at CES seemed like a good start and we hope to see more of the same next month at MWC.


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